Groupon
Display Marketing
Brand guidelines, ad creative, and display systems—built and managed at scale across Chicago and Dublin for a global consumer marketplace.
Groupon
Brand guidelines, ad creative, and display systems—built and managed at scale across Chicago and Dublin for a global consumer marketplace.
Built and managed Groupon's global display marketing team of four designers across Chicago and Dublin. The display marketing guide was the creative infrastructure—layout principles, color application, typography rules, and format-specific standards for every major unit—that let the team maintain brand consistency at scale without a senior designer touching every asset.
Ad impressions conversion increased 3–5% quarterly across the program.
Display and marketing ads tailored to region, city, event, and vertical. The work covered standard IAB units, custom placements, and campaign-specific creative—all produced within the display system and extending into digital experiences in partnership with the marketing events team.