Located in Woodridge, IL, Skeleton Key Brewery aimed for a distinctive and recognizable illustration style when they began canning. Collaborating with the owners, we developed a unique style that aligned with their culture. The resulting design is characterized as a little offbeat and slightly low-brow, in sync with their pop-culture inspired beer names - some evident, some not. While the illustrations do not explicitly reference the names, they provide a subtle nod to the beer's moniker.