ALEX makes benefits easier

ALEX by Jellyvision helps employees better understand their benefits—no matter their age or stage of life. Whether you’re an HR team of 1 or 100, a benefits broker, consultant, or carrier, ALEX is your partner towards better benefits engagement.

I was the creative director for this foundation product from Jellyvision. Managing a team of illustrators, writers, designers, and front-end developers, we created guidelines for the visual and voice of the ALEX product. The result is consistent graphics and illustration paired with copy that has personality.

Jellyvision saw an increase in HR teams onboarding, inquiring, and purchasing ALEX for their employees. Jellyvision was also able to scale the brand to a blog, developer API resources, ads in HR-centric magazines, and display advertising on HR specific products like Workday.